Destination Caldwell estimated that since Indian Creek Plaza's construction 500,000 people were drawn to downtown Caldwell specifically to participate in events, activities, or ice skating. The annual traffic on the 7th Street pedestrian bridge, tracked by the Community Planning Association of Southwest Idaho (COMPASS), saw traffic increase to 395,144 bridge crossings in 2019, up 39% from 283,766 in 2018. Despite the many challenges our community faced in 2020, our numbers are still noteworthy. We had estimated a total of 248,565 pedestrians crossed the bridge to visit Indian Creek Plaza in 2020.

In addition to Destination Caldwell’s events at Indian Creek Plaza, the organization saw increased traffic during the Winter Wonderland Light Display hosted by the City of Caldwell. In December 2019, the monthly traffic across the pedestrian bridge was 144,978, an increase of nearly 55% over December 2018’s 93,716 crossings.

Note, these numbers are based on only one of the main pedestrian though fares in downtown Caldwell and does not account for daily foot traffic already generated by businesses downtown.