Preserve. Build. Thrive.
Destination Caldwell was formed in 2013 by a grassroots team of local citizens, downtown property owners, and business leaders seeking to create better opportunities to live, work and play. In 2018, the organization was able to hire staff to continue this work on a daily basis.
Since our founding, Destination Caldwell projects have attracted hundreds of thousands of visitors and generated millions of dollars in economic impact.
Understand Our Impact
Agriculture Initiative
- Protecting Caldwell’s land for agricultural purposes along with farm-forward legislation at city, county and state levels
- Developing agritourism to support local farm stands and industry
- Attracting visitors to the Sunnyslope Wine Trail and new AgVenture Trail
Downtown Evolution
- Recruiting a business mix that supports Caldwell’s market-fresh and farm to fork focus
- Supporting mixed-use development proposals including a boutique hotel, downtown living, retail and office space
- Facilitating downtown beautification: façade improvements, clean team, seasonal decorations and local art
- Facilitate the downtown Caldwell Business Improvement District
Business Support
- Assisting potential businesses in information gathering and market analysis
- Helping businesses understand and navigate city and county ordinances
- Creating certification programs for ‘farm to fork’ and ‘farm to cork’ dining while assisting in local ingredients and wine sourcing
Building Community
- Hosting 250+ activities and events per year at Indian Creek Plaza
- Encouraging the community to invest in itself through volunteerism
- Marketing Caldwell and nearby experiences as a destination for locals and visitors
- Supporting other community non-profits and groups
Our Vision For Caldwell
When our organization was founded a team of community volunteers worked with downtown development expert Roger Brooks to develop a brand and action plan that we are still executing today.
Our vision to position Caldwell as Idaho’s premier gathering place with a focus on locally produced wines along the Sunnyslope Wine Trail, market fresh goods and farm to fork dining is has come to fruition.
Now, we must work to protect our brand by continuing to preserve and expand on our progress.
Growing our Future … Together
Business Improvement District
Growing our Future…Together
The work done by Destination Caldwell would not be possible without our generous donors, partners and sponsors. Please help us continue our work by donating today, naming a feature on Indian Creek Plaza, or by sponsoring one of our events. Unable to give? Help us by supporting our partners or by volunteering your time.
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