Destination Caldwell is a 501(c )(3) organization that creates high-impact projects which leverage our rich agricultural heritage and vibrant community spirit to build a prosperous future for Caldwell, Idaho. With the help of business and civic leaders, we’re making our community an even more desirable place to live, do business and visit. We are Caldwell’s Destination Marketing Office.
Destination Caldwell was formed in 2013 by a grassroots team of local citizens, downtown property owners and business leaders seeking to create better opportunities to live, work and play. When our organization was founded, a team of community volunteers worked with downtown development expert Roger Brooks to develop a brand and action plan that we are still executing today.
Our mission is to create high-impact projects which leverage our rich agricultural heritage and vibrant community spirit to build a prosperous future for Caldwell.
Our brand promise is to position Caldwell as Idaho’s premier gathering place with a focus on locally produced wines throughout the Sunnyslope region, market-fresh goods, and farm-to-fork-dining. Now, we must work to protect our brand as a city and region by continuing to preserve and expand on our progress.
Managing Indian Creek Plaza
As an organization, Destination Caldwell manages Indian Creek Plaza as a place making and premier gathering space. Included in the management of this outdoor event space is to oversee 300+ programmed days with 17 signature events (and growing). We are most noted for our Winter Wonderland Festival, including Idaho’s only ice rink and ribbon mid-November through mid-February. The plaza is a place where community happens, and memories are made. It’s known as “Caldwell’s living room.”
Managing Caldwell’s Downtown Business District
As an organization, Destination Caldwell manages the Business Improvement District, or BID. We work with downtown businesses to create high impact projects, oversee beautification campaigns and to market the entire district as a premier destination.
OUR FOUR PILLARS:
Here’s How We’re Working to Preserve Caldwell’s Heritage and Create a Brighter Economic Future for Our Community
Now That We’ve Communicated What We Do,
Here’s the “Why” Behind it All:
- Our desire here at Destination Caldwell is to put our city on the map as a desirable place to live, visit and raise a family.
- We work to slow the leakage of locally earned money being spent elsewhere.
- Our goal is to differentiate Caldwell from the other 200 communities in Idaho throughout the Northwest and the beyond.
- We are building awareness of our downtown as a vibrant, active gathering place and a showcase for the entire Western United States
Growing our Future…Together
The work done by Destination Caldwell would not be possible without our generous donors, partners and sponsors. Please help us continue our work by donating today, naming a feature on Indian Creek Plaza, or by sponsoring one of our events. Unable to give? Help us by supporting our partners or by volunteering your time.
