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Valerie Armas

Valerie helps our Indian Creek Plaza staff recruit and organize volunteers to help at our events – there are lots of them! Valerie holds a Bachelor degree in Recreation, Tourism and Events with a specialization in Global Wine Studies from Central Washington University.

Madison loves non-profit work and serves as head of office operations to the Destination Caldwell office. Madison is a recent college graduate and holds a bachelor’s degree in Public Relations from the University of Idaho.

Erin, a Caldwell native, serves as head of office operations to the Destination Caldwell office. Erin holds a bachelor’s degree in business administration with a concentration in marketing from Sonoma State University.

Sarah is responsible for marketing Destination Caldwell and Indian Creek Plaza. Sarah holds a bachelor’s of science in marketing and a bachelor’s of science in advertising from the University of Idaho. Sarah loves working with community-minded people and is excited to work for Idaho’s premier gathering place.

Lynn is responsible for the day-to-day management of Indian Creek Plaza which serves as the main gathering place in downtown Caldwell. Lynn works with business and organizations to sponsor or hold their own events at the plaza and brings over 25 years of marketing experience to our organization. A Caldwell native, Lynn has always been a champion for our community helping to build amazing events such as the Snake River Stampede Rodeo and the Canyon County Festival of Trees.

As CEO, Keri is promoting Caldwell as a destination, improving business conditions, and leveraging our agricultural heritage to promote economic growth. Keri previously served the City of Caldwell as an Economic Development Specialist to promote retail development and to coordinate downtown revitalization efforts and is the co-founder of Destination Caldwell. She earned a Bachelor of Arts and Science degree from Lewis-Clark State College in 2010 with an emphasis in Marketing and Leadership and received her certificate in Economic Development from the University of Oklahoma.

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