Meet our Team!

Destination Caldwell is a grassroots team of local citizens, downtown property owners, and business leaders working together to make Caldwell a place where the young want to live, tourists want to visit and it's citizens want to stay.

For more information about Destination Caldwell & Indian Creek Plaza staff, please contact us at or 208-649-5010.

Sabrina C. Minshall, AICP

Chief Executive Officer

Minshall joins Destination Caldwell with over 20 years of professional planning, grant writing, and government relations experience at the state, regional, and local levels. Most recently, Minshall spent three and a half years as the Executive Director for Spokane Regional Transportation Council. Minshall holds a B.S. in Political Science from Boise State University, an American Institute of Certified Planners certification, and a certificate in Foundational Leadership from Gonzaga University. 

Lynn Calvin

Indian Creek Plaza Director

Lynn is responsible for the day-to-day management of Indian Creek Plaza which serves as the main gathering place in downtown Caldwell. Lynn works with businesses and organizations to sponsor or hold their own events at the plaza and brings over 25 years of marketing experience to our organization. A Caldwell native, Lynn has always been a champion for our community helping to build amazing events such as the Snake River Stampede Rodeo and the Canyon County Festival of Trees.

Erin, a Caldwell native, serves as head of office operations to the Destination Caldwell office. Erin holds a bachelor’s degree in business administration with a concentration in marketing from Sonoma State University.

Madison Huck

Marketing Assistant

Madison has lived in the Treasure Valley for over 20 years and holds a bachelor’s degree in Public Relations from the University of Idaho. She serves as head administrator for the Destination Caldwell office as well as manages all communication with the public. Madison is our social media expert and you can find her sitting at the front desk when you stop by!

Valerie Armas

Event Coordinator

Valerie plans events for Destination Caldwell, she also works to support Caldwell's agricultural heritage through the AgVenture Trail and the Sunnyslope Wine Trail. Valerie holds a Bachelor's in Recreation, Tourism and Events and a Bachelor's degree in Global Wine Studies from Central Washington University.

Amy Ritchie

Marketing Manager

Ritchie joins Destination Caldwell with over 20 years of experience in graphics and design. She has also been a photographer for most of her life and professionally for over 10 years since graduating with a Bachelor of Fine Arts (BFA) degree in Graphic Design and Photography from the University of New Mexico. Ritchie is also a well-known rodeo photographer and has earned her spot as an Idaho Cowboy Association (ICA) photographer.

Job Openings:

Part-time, seasonal, hourly position $11-14 per hour, DOE. Flexible scheduling with nights, weekends, and holidays required. Split shifts and/or early morning shifts may be required. Reports to Destination Caldwell/Indian Creek Plaza Facilities Coordinator(s).

The Destination Caldwell/ Indian Creek Plaza (ICP) Facilities Assistant will assist the Facilities coordinators with the operation, mechanics, and maintenance of the plaza including the seasonal ice rink/ribbon, water features, and stage. They will assist with Plaza operation services, maintenance of large and small equipment and vehicles, construction, and general maintenance, as well as custodial services. They will maintain positive working relationships with internal and external partners including all Destination Caldwell and Indian Creek Plaza departments, city employees, vendors, and the community at large. Under the direction of the Facilities Manager/Lead, the Facilities Assistant will help with set-up and tear-down of event equipment, organize and maintain various ICP storage units, and assist with ICP events. They will assist with beautification of select downtown areas, cleanup of ICP bathrooms, plaza debris, and other maintenance required for the operation and cleanliness of the plaza.

Board of Directors:

President: Wendy McClain, Director of Business Development, West Valley Medical Center

Vice President: Warren Kouba, Vice President, Commercial Banking at Columbia Bank

Treasurer: Jesse Harris, Controller, College of Idaho

Secretary: Shawn Maybon, Principal Attorney, Maybon Law

Past President: Reagan Rossi, Athletic Director, College of Idaho 

Additional Board Members:

Dan Norman, Owner, Norman Jewelers

Scott Gipson, President, Caxton Printers Ltd. 

Melenie Stone, Former Caldwell Business Owner

Jeff Hunsicker, Downtown Caldwell Developer & Building Owner

Gina Dowen, Manager of Lakeview Fruit & Co-owner of Gander Flat Farms

Raquel Garcia, Office Manager, Corporate Office Installations

Ex Offico Members:

Garret Nancolas – Mayor, City of Caldwell

Cheryl Tunno - Caldwell Chamber of Commerce Representative

Sabrina C. Minshall - Chief Executive Officer of Destination Caldwell

Get Involved

No town revitalization comes from one individual, it takes an entire team to truly make a difference. Together we work hard, laugh hard and brainstorm non-stop. Get more information about joining team ‘Destination Caldwell’ and help us make Caldwell the best place to live, work and play in Idaho!


There are variety of ways to support Caldwell with your time. We have a large need for volunteers to support our efforts at local public hearings, join our green team, help visitors during events, or fundraise. If you are interested in volunteering in any capacity, please Contact Us!

Growing our Future … Together

The work done by Destination Caldwell would not be possible without our generous donors, partners and sponsors. Please help us continue our work by donating today, naming a feature on Indian Creek Plaza, or by sponsoring one of our events. Unable to give? Help us by supporting our partners or by volunteering your time.

Give Today!

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