Meet our Team!

Destination Caldwell is a grassroots team of local citizens, downtown property owners, and business leaders working together to make Caldwell a place where the young want to live, tourists want to visit and it's citizens want to stay.

For more information about Destination Caldwell & Indian Creek Plaza staff, please contact us at or 208-649-5010.

Keri Smith

Chief Executive Officer

As CEO, Keri is promoting Caldwell as a destination, improving business conditions, and leveraging our agricultural heritage to promote economic growth. Keri previously served the City of Caldwell as an Economic Development Specialist to promote retail development and to coordinate downtown revitalization efforts and is the co-founder of Destination Caldwell. She earned a Bachelor of Arts and Science degree from Lewis-Clark State College in 2010 with an emphasis in Marketing and Leadership and received her certificate in Economic Development from the University of Oklahoma.

Lynn Calvin

Indian Creek Plaza Director

Lynn is responsible for the day-to-day management of Indian Creek Plaza which serves as the main gathering place in downtown Caldwell. Lynn works with business and organizations to sponsor or hold their own events at the plaza and brings over 25 years of marketing experience to our organization. A Caldwell native, Lynn has always been a champion for our community helping to build amazing events such as the Snake River Stampede Rodeo and the Canyon County Festival of Trees.

Sarah Gross

Marketing and Communications Coordinator

Sarah is responsible for marketing Destination Caldwell and Indian Creek Plaza. Sarah holds a bachelor’s of science in marketing and a bachelor’s of science in advertising from the University of Idaho. Sarah loves working with community-minded people and is excited to work for Idaho’s premier gathering place.

Erin, a Caldwell native, serves as head of office operations to the Destination Caldwell office. Erin holds a bachelor’s degree in business administration with a concentration in marketing from Sonoma State University.

Madison Huck

Administrative Assistant

Madison loves non-profit work and serves as head of office operations to the Destination Caldwell office. Madison is a recent college graduate and holds a bachelor’s degree in Public Relations from the University of Idaho.

Valerie Armas

Volunteer Coordinator

Valerie helps our Indian Creek Plaza staff recruit and organize volunteers to help at our events – there are lots of them! Valerie holds a Bachelor degree in Recreation, Tourism and Events with a specialization in Global Wine Studies from Central Washington University.


Cheif Executive Officer

The CEO directs the overall operations and performs supervisory and administrative work as directed by the BOD. This position is highly visible within the Caldwell community and works closely with the local elected officials and staff, state officials, local media and the general public.
Get Job Description and Application Details

Gift Card Sales Representative

Destination Caldwell (DC) Sales Representative serves as an integral part of the DC Team and manages the Destination Caldwell Gift Card Program. The primary responsibility of this position is to promote the Destination Caldwell gift card program by recruiting possible merchant participants and drive gift card sales to organizations in the Caldwell community.
Get Job Description and Application Details

Board of Directors:

President: Reagan Rossi, Athletic Director, College of Idaho

Vice President: Wendy McClain, Director of Business Development, West Valley Medical Center

Treasurer: Warren Kouba, Vice President, Commercial Banking at Columbia Bank

Secretary: Scott Gipson, President, Caxton Printers Ltd.

Past President: Kelli Jenkins, Valli Information Systems

Additional Board Members:

Gregg Alger, Owner, Houston Vineyards 

Dan Norman, Owner, Norman Jewelers

Shawn Maybon, Principle Attorney, Maybon Law Office

Melenie Stone, Former Caldwell Business Owner

Jesse Harris, Controller, College of Idaho

Jeff Hunsicker, Downtown Caldwell Developer & Building Owner

Ex Offico Members:

Garret Nancolas – Mayor, City of Caldwell

Cheryl Tunno - Caldwell Chamber of Commerce Representative

Keri Smith Sigman - CEO of Destination Caldwell

Get Involved

No town revitalization comes from one individual, it takes an entire team to truly make a difference. Together we work hard, laugh hard and brainstorm non-stop. Get more information about joining team ‘Destination Caldwell’ and help us make Caldwell the best place to live, work and play in Idaho!


There are variety of ways to support Caldwell with your time. We have a large need for volunteers to support our efforts at local public hearings, join our green team, help visitors during events, or fundraise. If you are interested in volunteering in any capacity, please Contact Us!

Growing our Future … Together

The work done by Destination Caldwell would not be possible without our generous donors, partners and sponsors. Please help us continue our work by donating today, naming a feature on Indian Creek Plaza, or by sponsoring one of our events. Unable to give? Help us by supporting our partners or by volunteering your time.

Give Today!

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